Hook Norton celebrates marketing excellence award
Hook Norton Brewery Sees Success at Oxfordshire Business Awards 2014
Hook Norton Brewery came up trumps at the Oxfordshire Business Awards 2014 after the announcement was made that the Cotswold Hills based brewery had won the Heart FM Marketing Excellence Award.
The Heart FM Marketing Excellence Award was given to the brewery for its brand development and the campaign for the newly launched beer, Lion at the prestigious ceremony, which was attended by 500 people. Both the brand development and the Lion campaign was delivered by Hooky’s marketing agency, The Farm.
Lion is brewed using only English ingredients, with a blend of the finest four malts and four hops, and has been popular through every area of distribution. It’s available across Hook Norton’s estate of 40 pubs in Oxfordshire, Warwickshire, Northamptonshire and Gloucestershire, via free trade, through 25 wholesalers in the UK, through leased pub groups such as Enterprise, Punch Taverns and managed groups such as Mitchells & Butlers, Spirit and by all major brewers too.
Hook Norton Managing Director (Commercial) Adrian Staley comments: “The Oxfordshire Business Awards is one of the highlights of the business calendar in the area and we were delighted to win the Marketing Excellence Award, particularly this year as the event celebrated its 20th Anniversary. The Hooky branding has completely changed direction since its beginnings to get to where it is today and we believe that with intensive product development, the Lion campaign heavily contributed to the success the cask ale and bottled beer version has seen to date.”