The Hook Norton Brewery sales team

The world of hook norton brewery

The Hook Norton Brewery sales team are officially experts on beer excellence!

The Hook Norton Brewery sales team are officially experts on beer excellence!

The Hook Norton Brewery sales team recently took part in a bespoke beer excellence training course. The objective of the training course was to ensure the team had a fully rounded knowledge of the cask beer category as a whole to enable them to become beer ‘consultants’ with their customer base. The team were all assessed individually pre-training to measure their technical and category knowledge and of course, each team member passed with flying colours. The training day itself covered off:

·         History of beer

·         What the beer market looks like today

·         How the beer market might look in the future

·         Strengths and weaknesses of the cask beer market

·         The impact of raw ingredients on flavours

·         Fault finding – how to recognise ‘off’ flavours in beer and why they occur

·         Technical handling of cask ale

·         How to rectify quality issues

·         Communicating quality to customers

·         Marketing and merchandising best practice

·         What makes a great cask ale pub

To contact a member of the Hook Norton Brewery sales team contact: 01608 737210