What a Pleasant Slurp Prize!
Recently, Hook Norton Brewery's Free Trade team ran a 'telesales incentive' with Carlsberg where our latest Beer, Cotswold Lion, was featured in their cask ale range. It was an outstanding success with sales in excess of 350 firkins in a four week period.
The prize for Carlsberg's Star Performers started in The Gate Hangs High with a celebratory meal and a chance to sample a number of ales specifically matched to their dinner. At 5.00am the following morning, they joined James Clarke, Head Brewer and Managing Director, to 'Mash in' the days brew. Once finished, exhausted from their efforts, the team were whisked away for a well-deserved big breakfast, but it didn't stop there! Fed, watered and refreshed, it was time to head back to The Brewery for an 'access all areas' tour and tutored tasting of no less than seven Hooky beers.
The incentive winners were – Storme Mack, Karen McElroy, Karl Morton, and Lisa Fittock. Unfortunately Karl could not make it but Duncan Gilroy who was a close runner up was able to come in his place.